Big Trouble for Tata Motors? June Sales Fall 12% – Here’s What You Need to Know
Tata Motors has recorded major decrease of its domestic sales in June and it is about 12 percent of the last year. The company experienced a downfall in terms of sale in the month by 65,019 units as opposed to 74,147 units in the same month in the previous year. The decline is attributed to weaknesses in the commercial vehicle (CV) industry that recorded a negative 5 percent growth year-on-year in 30,238 units in June. Also, the sales of CVs declined by 6 percent in the first quarter of this fiscal year.
Quarterly sales numbers were also on the decline by 10 percent to 2.03 lakh units further declining the market status quo of the company with the changes in the industry trend. A number of factors might be responsible to the reduction in sales among them being the economic conditions, competitive forces and changing customer preferences.
Girish Wagh, the Executive director of Tata Motors, explained the restrained performance in the CV industry where there was less performance of the HCV and SCVPU segment and a moderate growth in the performance of buses and vans. Though these challenges may still exist, as Wagh pointed out, the company has been committed to its demand-pull strategy, which is to remain focussed on driving its demand-pull strategy and engagement with customers to give more value and customised solutions so that its customers can grow their business.
In the meantime, Tata motors electric vehicle (EV) division posted a growth of 12% in the month of June 2022, the overall figures of the quarter were marginally down by 2% where, 16,231 units were sold. This increase in EV sales shows a good change to sustainable solutions on mobility considering the strategic move of the company to increase its EV range.
Tata Motors stock was at 0.60 per cent share lower on Tuesday as it closed at 683.95 on the stock market. This is dwindling by 4 percent last month meaning that investors are worried about how the company is doing in terms of sales. The implication of the situation of Tata Motors on its presence in the wider market is also drastic, encapsulating declining sales and unpredictable rising or falling stock prices. The trade analysts would be keen to see how Tata Motors would make strategic changes and reactions in the market within a few months. Its flexibility to respond to the needs of the market and to be innovative in shipment products offered will play a great role in overcoming the current negative trend and win the trust of the investors back.
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